Our goal for the licensor is to identify the best available licensing opportunities. There are two alternatives to licensing: Patent licensing and enforcement if the patent is being infringed; and Technology licensing which is often referred to as technology transfer. Patent Licensing is often referred to as Assertive and likely requires litigation to enforce the patent owners rights. Technology Licensing is synergistic and often results in a win-win relationship between licensor and licensee.
Both of the above provide leverage for the monetization of the company IP assets, to deliver a return on invention.